Tag Archives: Janis Joplin 1960s

“Joplin’s Shooting Star”
1966-1970

Janis Joplin featured in a ‘Newsweek’ cover story, ‘Rebirth of the Blues,’ May 26, 1969.
Janis Joplin featured in a ‘Newsweek’ cover story, ‘Rebirth of the Blues,’ May 26, 1969.
     In the rock ‘n roll firmament of the 1960s, Janis Joplin was a shooting star who burned white hot for five short years. She died of a heroin overdose at age 27. 

Joplin sang her own brand of the blues in an incendiary style. Yet in her short time — between 1966 and 1970 — she carved out a piece of music history that was distinctly her own.

During these years, she traveled from the conservative community of Port Arthur, Texas to the expansive and unpredictable world that was the drug/hippie/music scene of 1960s San Francisco — and mostly in the glare of national stardom.

Joplin was born in Port Arthur, an oil refinery town, in 1943.  As a teenager in the late 1950s, she had read about Jack Kerouac and the Beatniks, began to dress in her own style, and started listening to blues music with a few high school friends. Black blues singers Bessie Smith and Leadbelly were among her heroes.

An outcast in Port Arthur by the early 1960s, Joplin had made her way to California a time or two, and eventually came to San Francisco’s music and hippie scene.  At the June 1967 Monterey Pop Festival she captured national attention with a stunning blues performance of “Ball and Chain.”  From that point on, she became something of national phenomenon. But not everyone loved Janis Joplin. Her stage antics and whiskey-swilling, devil-may-care style put many people off. Some were convinced she had a death wish and was killing herself slowly with each performance and each day’s excesses, so that when she sang “Piece of My Heart,” the meaning was for real.

The article that follows here covers some of the main events in the last four years of her life, from her rapid rise to stardom to her untimely death.

Janis Joplin performing at the Monterey Pop Festival in June 1967 where she would do a stunning version of ‘Ball and Chain’ that would mark her as an overnight blues sensation. Photo, Ted Streshinsky. Click for studio DVD version.
Janis Joplin performing at the Monterey Pop Festival in June 1967 where she would do a stunning version of ‘Ball and Chain’ that would mark her as an overnight blues sensation. Photo, Ted Streshinsky. Click for studio DVD version.

 

Music Player
“Piece of My Heart”-’68

 

Rock Epiphany

Janis Joplin did not initially see herself as a big-time performer or a major talent. But in 1966, when she first teamed up with a real rock band she had met through friends, Joplin had a kind of epiphany. 

Chet Helms, a fellow Texan and one of San Francisco’s music promoters, introduced her to a then little-known band called Big Brother and the Holding Company. Up to that point, Joplin was thinking she had a good enough voice for local gigs, but that was about it.

“… All of a sudden someone threw me into this rock band,” she would later explain, recalling her Big Brother session. “They threw these musicians at me, man, and the sound was coming from behind, the bass was charging me, and I decided then and there that was it, I never wanted to do anything else.  It was better than it had been with any man, you know… Maybe that’s the trouble…”

Joplin joined Big Brother in June 1966. Her first public performance with them was at the Avalon Ballroom in San Francisco where they became the house band. In the following year, they cut their first album, Big Brother and The Holding Company, and gained a following with songs from that album, including, “Bye Bye Baby,” “Blind Man” and “Down On Me.” Then on June 17, 1967 she an Big Brother performed their show-stopping set on the second day of the Monterey International Pop Festival, setting them on a path to national stardom.

Janis Joplin with members of Big Brother and the Holding Co., on album performance at Winterland in San Francisco. Click for CD or digital.
Janis Joplin with members of Big Brother and the Holding Co., on album performance at Winterland in San Francisco. Click for CD or digital.
     After Monterey, and after signing with Bob Dylan’s manager, Albert Grossman in November 1967, Joplin and Big Brother were playing all over the country. Grossman got them a whopping recording contract with CBS/Columbia Records. They were soon making about $10,000 a performance, with Joplin’s annual income rising to about $150,000 — then very big money. 

In February 1968, they began an East Coast tour in Philadelphia, and also played Anderson Hall in in New York where Joplin revealed her raw power over an audience. On the last day of their East Coast swing, April 7, 1968, Joplin and Big Brother performed at the “Wake For Martin Luther King Jr.” concert in New York along with Jimi Hendrix, Buddy Guy, Joni Mitchell, Richie Havens, Paul Butterfield and Elvin Bishop. The next month or so was spent recording the album Cheap Thrills, which would be released later that summer. 

In July 1968 she hit the Newport Jazz Festival in Rhode Island. In August, Cheap Thirlls was released and debuted at No. 1 on the Billboard album charts. It sold one million copies in the first month featuring songs such as “Piece Of My Heart,” among others. Joplin and Big Brother appeared on the West coast TV show, Hollywood Palace on October 26, 1968, performing two songs: “Summertime” and “I Need a Man to Love.”

Janis Joplin on the cover of the March 15th, 1969 edition of Rolling Stone, featuring a story that asks if she is “the Judy Garland of Rock?” Click for copy.
Janis Joplin on the cover of the March 15th, 1969 edition of Rolling Stone, featuring a story that asks if she is “the Judy Garland of Rock?” Click for copy.
     By early December 1968 Joplin decided to leave Big Brother, and by the end of the year she had formed a new band called the Kozmic Blues Band, a soul revue band with a complete horn section.  Their first performance playing soul music was in late December in Memphis, TN. However, the band’s performances at the Fillmore East in February 1969 received mixed reviews. Elsewhere though, Janis and her band were getting more notice.

In March 1969 there was a TV appearance on CBS’s 60 Minutes with Mike Wallace and a Rolling Stone cover story that month posing the question: “Janis: The Judy Garland of Rock?”  Also in March, Joplin and her band appeared on The Ed Sullivan Show.  Then it was back to San Francisco to Winterland and The Fillmore West.

A European tour came in April-May 1969 — Frankfurt, Stockholm, Amsterdam, Copenhagen, and Paris.  Her debut in London at Albert Hall that April produced rave reviews in the papers and trade press — Disc, Melody Maker, and The Telegraph.  Back in the States, studio work for another album, Kozmic Blues, began in Hollywood in June.  Joplin also appeared on The Dick Cavett Show for the first time July 18,1969.  She would appear on Cavett’s show two more times in 1970.  She and her band also played various music festivals that summer–Devonshire Downs in Northridge, CA, and the Atlanta Pop Festival in Georgia in July.  At the Atlantic City, New Jersey Pop Festival in early August, she sang with Little Richard.

Janis Joplin performing at Woodstock, 1969.
Janis Joplin performing at Woodstock, 1969.
     Then in mid-August came Woodstock where she performed on the second day of the festival, singing a ten-song set that included such tunes as: “To Love Somebody,” “Summertime,” “Try (Just a Little Bit Harder),” Piece of My Heart,” and “Ball & Chain.” 

 

Music Player
“Try (Just a Little Bit Harder)”

Joplin by then had parted ways with Big Brother & the Holding Company.  Still, she had a full compliment of musicians backing her at Woodstock, where she performed in the wee hours, Saturday-to-Sunday, at about 2:00 a.m.  Some reported that without her normal band, Joplin’s performance lacked its usual punch, but others found it a solid performance.

Henry Diltz was an official photographer at Woodstock and had an “all-access pass” that got him to the stage, and more importantly, “a little catwalk built just under the lip of the stage” where he took photographs of Joplin performing. “I was literally feet in front of her while she was singing — the absolutely best seat in the entire house of 400,000 people.”  Diltz said of Joplin’s performance: “Everything I saw her sing, it was nothing held back.”

A younger Janis Joplin performing at an unidentified rock-festival venue sometime in the 1960s.
A younger Janis Joplin performing at an unidentified rock-festival venue sometime in the 1960s.

Following Woodstock, and through the remainder of 1969, there were other outings for Joplin and her band.

In September they played the New Orleans Pop Festival at Baton Rouge International Speedway in Louisiana and at the Hollywood Bowl in L.A.

In October there were gigs in Austin and Houston, Texas. In November she appeared at Curtis Hall concert in Tampa, Florida where she was charged with two counts of using vulgar and obscene language on stage. Later that month she appeared at Auditorium Hall in Chicago, and also Madison Square Garden in New York where she sang with Tina Turner at a Rolling Stones concert.

Her first solo effort, I Got Dem Ol’ Kozmic Blues Again Mama!, with the Kozmic Blues Band, had been released in September 1969, and received mixed reviews. It included songs such as “Try (Just a Little Bit Harder)” and “To Love Somebody,” a cover of a Bee Gees’ tune.

At the end of November 1969 Joplin played the West Palm Beach Rock Festival.  In December there was an appearance in Nashville and another at Madison Square Garden — called a “rousing display of blues and rock” by the New York Times — where she was joined on stage by Johnny Winter and Paul Butterfield.  It was about this time that she was “romantically linked” with Joe Namath in the New York papers, which appears to have been exaggerated beyond a meeting and a date or two.  Other appearances in 1969 included ABC-TV’s Tom Jones Show, the Quaker City Rock Festival/Philadelphia, the Civic Center/Baltimore, ABC-TV’s show Music Scene, and the Toronto Pop Festival.  Back home in California, meanwhile, Joplin moved into to a secluded home in a Redwood forest in the Larkspur area of Marin County, California, north of San Francisco, a beautiful spot between Mount Tamalpais and the San Francisco Bay.  But toward the end of 1969, Joplin decided to take some time off.

 

Janis Joplin & David Niehaus on Copacabana Beach in Brazil, 1970, where Janis was surrounded by, and talking with, reporters.
Janis Joplin & David Niehaus on Copacabana Beach in Brazil, 1970, where Janis was surrounded by, and talking with, reporters.

R&R in Brazil

In January of 1970, Janis and her Kozmic Blues band parted ways, and in February, she traveled to Brazil with her friend and costume designer Linda Gravenites.  Gravenites had been with Joplin since 1966 and had lived a clean and sober life and was traveling with Joplin in part to help her kick her drug and alcohol habits.

In Brazil, Joplin met and became involved with David Niehaus, a clean and sober American schoolteacher who was traveling around the world at the time.  The two were later photographed as happy revelers at Carnival in Rio de Janeiro, described as a “carefree” couple having a great time. Niehaus was one of the first men in Janis’s life at the time who saw her as a woman and not a rock star, and Janis was quite taken with him. By April she reported from Rio that she was “going off into the jungle with a big bear of a man.”  But when Joplin returned to the U.S. she began using heroin again and her relationship with Niehaus ended as a result. Still, some friends would say that Niehuas was the lost love of her life.

Poster for a Janis Joplin concert on June 12, 1970 in Louisville, KY with her new Full-Tilt Boogie Band.
Poster for a Janis Joplin concert on June 12, 1970 in Louisville, KY with her new Full-Tilt Boogie Band.
     Back in San Francisco, meanwhile, Joplin had formed her new band, the Full Tilt Boogie Band — a band composed mostly of young Canadian musicians; a band that Joplin had taken a more active role in forming than she did with her prior group.  She would later describe this band as more fully her own.  Joplin began touring with the Full Tilt Boogie Band in May 1970 and was quite happy with their performances and the feedback from fans and critics.  Still, earlier that year, she had done a few performances with her former bandmates.

On April 4th in San Francisco, she performed a reunion gig with Big Brother & The Holding Co. at the Fillmore West.  Again, on April 12th, she appeared with Big Brother at Winterland where she and group were found in excellent form.  By the time she began touring with Full Tilt Boogie in May 1970, Joplin had told friends she was drug-free.  In fact, the young Canadians in her new band were also drug free and had no association with her old San Francisco crowd.  Still, some noticed that her drinking had increased. 

In late June 1970, she appeared on TV’s The Dick Cavett Show, where she announced she would attend her ten-year high school class reunion later that summer in Port Arthur, Texas.  High school had not been a happy time for Joplin, noting at one point that her classmates, “laughed me out of class, out of town and out of the state.”  More on the high school visit later.

1970 poster advertising Canada’s transconti- nental Festival Express.
1970 poster advertising Canada’s transconti- nental Festival Express.
Festival Express logo sticker.
Festival Express logo sticker.

 

 

The Festival Express

In late June and early July 1970, Joplin and her new band joined the all-star Festival Express tour through Canada.  On this tour, Joplin and her band performed on the same bill with other acts including: the Grateful Dead, Delaney and Bonnie, Rick Danko and The Band, Eric Andersen, Ian and Sylvia, and others.

The Festival Express was unique among rock festivals.  Rather than flying to each city — Toronto, Winnipeg, Calgary and Vancouver were each scheduled — the musicians would travel by chartered Canadian National Railways train.  The idea was to foster an atmosphere of musical creativity and closeness between the performers.  The trips between cities were a mix of jam sessions and partying, with no shortage of drugs and alcohol.  One of these sessions became quite notable — with Rick Danko of The Band, Jerry Garcia and Bob Weir of the Grateful Dead, and Janis Joplin all having a rollicking good time.

During the actual Festival Express series of concerts — which saw the Vancouver concert cancelled due to the mayor’s “anti-hippie” edicts — Janis Joplin gave some memorable performances.  Footage of Joplin singing “Tell Mama” in Calgary would later become an MTV video in the 1980s.  This performance would also be included on later Joplin albums and DVDs. 

The Festival Express Tour ended in early July 1970, but some 30 years later, in 2003, a “rockumentary” was produced featuring the original Festival Express tour, its music, and travels.  That film would reap more than $1.2 million at the U.S. box office, and the DVD would become a hot seller as well.  Shortly after the Festival Express, Joplin and the Full Tilt Boogie Band traveled to Honolulu, Hawaii where they performed in early July 1970 at the International Center Arena.  But then it was back to California.

Poster for July 1970 Janis Joplin concert.
Poster for July 1970 Janis Joplin concert.

 

San Diego

On July 11th, Joplin and the Full Tilt Boogie Band arrived in San Diego for a concert there at the Sports Arena.  They were joined in San Diego by longtime Doors producer, Paul Rothchild, who was being considered to work with Joplin on her next album.  Janis’s sister, Laura, would later write of Rothchild in her book, Love, Janis:

“In San Diego, Janis gave him a stopwatch, saying ‘Look, I’ve got thirty-five good minutes in me. You stand behind the amps and I’ll look you over, you flash me how much time I have left.’ Paul thought it was a good sign that she was pacing herself like a runner.”

Joplin was fighting her alcohol and drug demons at the time.

Psychedelic-style poster for the July 11, 1970 concert in San Diego with Janis Joplin photo.
Psychedelic-style poster for the July 11, 1970 concert in San Diego with Janis Joplin photo.
     Rothchild later said of watching Joplin’s performance as she was singing:

“. . . I was enraptured because I was listening to one of the most brilliant vocalists I ever heard, in classical, pop, or jazz music. What a voice. . . all of the woman was revealed.  The vessel of Janis vanished. For somebody like me, who was always talking about the inner beauty and all that stuff, it got me big. So I was totally hooked from that moment on, on every single possible level.”

Several weeks later, Rothchild would help Janis work on her final album, Pearl.

On the plane ride back to San Francisco after the San Diego concert, Janis was upbeat, as the presence of old friends at the concert had energized her.  She bought drinks for everyone on the plane.

But some of those with her, like Big Brother guitarist James Gurley, thought she was a bit “too exuberant, trying to be the life of the party.” 

Joplin was still on an emotional roller coaster; high and then low.  She was struggling to maintain her equilibrium.

 

Shea Stadium

In early August 1970, Joplin again appeared on The Dick Cavett Show, and a few days later, on August 6, 1970, performed as a surprise guest at the Festival for Peace at Shea Stadium in Queens.  Joplin was not on the original roster of performers for the concert, but since she was in New York and her former band, Big Brother, was on the bill, she agreed to do the concert. By some accounts, at least 50,000 fans attended  Joplin’s performance, re- portedly aided by a bottle of Southern Comfort. This concert — also called the Summer Festival for Peace — followed a Winter Festival for Peace that had been staged earlier that year at Madison Square Garden.  These concerts were among the first ever in the U.S. to be used for political fund raising and anti-war purposes.  Such concerts were not generally seen prior to 1970, but became more common thereafter.  The acts at the Peace Festivals generally donated their time and performances.  Among the performers at Shea Stadium that August were Peter Yarrow, Pacific Gas & Electric, Tom Paxton, Dionne Warwick, Poco, Ten Wheel Drive, Al Kooper, Richie Havens, Sha-Na-Na, The Young Rascals, Paul Simon, Creedence Clearwater Revival, Steppenwolf, The James Gang, Miles Davis, Johnny Winter, Herbie Hancock and others.  The show ran from 10:00 a.m. to midnight.  And by some accounts, at least 50,000 fans attended.  Joplin’s performance — reportedly aided by a bottle of Southern Comfort whiskey — included at least four of her songs: “Ball & Chain,” “Summertime,” “Turtle Blues” and “Piece of My Heart.”

 

Bessie’s Marker

Headstone for Bessie Smith’s grave site that Janis Joplin helped pay for. Inscription:‘The greatest blues singer in the world will never stop singing.’
Headstone for Bessie Smith’s grave site that Janis Joplin helped pay for. Inscription:‘The greatest blues singer in the world will never stop singing.’
     One of Joplin’s idols growing up had been Bessie Smith, the famous blues and jazz singer of the 1920 and 1930s.  Smith’s music had been an early influence on Joplin.  But when Joplin learned that Smith’s grave site had no marker, she moved to help provide a major portion of the funds to obtain one.  A few days following her concert at Shea Stadium, on August 8, 1970, Joplin provided at least part of the financing to provide a headstone for Smith’s unmarked grave at Philadelphia’s Mount Lawn Cemetery.  An inscription on the installed headstone reads: ‘The greatest blues singer in the world will never stop singing.’

Joplin’s next scheduled appearance in 1970 was in Boston, at Harvard College, but her band’s equipment was stolen. The group managed to make their performance at Harvard Stadium on August 12 th before 40,000 fans using borrowed equipment. Still, they seemed to have delivered a decent concert, as a front-page story in Harvard Crimson newspaper gave the concert a positive review.  It would be Joplin’s last public appearance with the Full Tilt Boogie Band and her last public performance.  Her next stop was her former home town, Port Arthur, Texas for the tenth year reunion of her high school class.

 

Janis’ Texas Hurt
1956-1964

Joplin as she appeared in her 1960 high school photo.
Joplin as she appeared in her 1960 high school photo.
     Growing up in the conservative oil refining town of Port Arthur, Texas in the 1950s was not easy for young Janis Joplin.  Although she was loved by her family while growing up there, her high school and local college experiences in Texas appeared to have scarred her deeply.  As a teenager she had read the Beatniks, began to dress in her own style, and started singing folk and blues music locally.  But in high school, she had gained weight and developed bad skin, and was called “pig” by some of the other kids.  After graduating high school in 1960, she attended Lamar State College that summer, at nearby Beaumont Texas, and continued there in the fall.  Ridiculed there as well, and not comfortable in class, she dropped out.  In 1961, after passing a secretarial exam, Joplin’s parents sent her to Los Angeles to live with her aunts, but she soon found a place of her own in Venice Beach where drugs became part of her life. The visit home to Port Arthur for the reunion did not achieve what Joplin had hoped, and once again she left town feeling rejected and unloved. By the end of the year, she returned home to Port Arthur.  In 1962, she enrolled in fine arts at the University of Texas in Austin and was also singing locally, blues mostly, but also with a blue grass band.  Her experiences on the University of Texas campus, however, weren’t much better than in Port Arthur or Beaumont, as she was nominated for the “Ugliest Man on Campus” award at one point, a deep cut.  After hearing about the post-Beat scene in San Francisco, Joplin made her way to North Beach in San Francisco and then Haight-Ashbury, then becoming more heavily involved with alcohol and drugs.  After a near-death experience, and reportedly dropping to a weight of about 88 pounds at one point, she returned to Port Arthur in 1965.  Back home, she tried college again at Lamar, this time enrolling as a sociology major.  She kicked her drug habit, changed her look to a more conservative style, but still, her experiences at Lamar were no better. In Austin, meanwhile, she continued singing blues at a few clubs in late 1965 and early 1966.  By mid-1966 she returned to California for good, pursuing her music career in San Francisco by joining Big Brother and the Holding Company.  By late 1967, following her debut at the Monterey Festival, she was on her way to national stardom.

Janis Joplin on the cover of "Rolling Stone," August 6, 1970. Click for copy.
Janis Joplin on the cover of "Rolling Stone," August 6, 1970. Click for copy.
     In mid-August 1970, when Joplin returned to Port Arthur for her 10th year high school reunion, she was coming back, in part, to make a statement about her success, and specifically for those who had treated her badly as a teenager.  But during the visit, Joplin was drinking hard and she did not attempt to “tone down” her dress or her style.  She had also previously made negative remarks about Port Arthur in the national press — or as one New York Times writer put it — “never missed a chance to dismiss her blue-collar hometown as a bastion of small-town intolerance.”  On August 14th, Joplin attended her high school reunion at Thomas Jefferson High School.  She was accompanied by fellow musician and friend Bob Neuwirth, road manager John Cooke, and her younger sister, Laura.  Dressed in the popular San Francisco hippie fashion of the day with feathers and beads and her trademark purple-tinted glasses, Joplin answered questions at a press conference, during which some of her more painful high school days came up again.  All in all, it wasn’t a pleasant visit for Joplin.  Generally, this visit home to Port Arthur for the reunion did not achieve what she had hoped, and once again she left town feeling rejected and unloved.  She soon returned to California to work on her music.

 

Final Days 

During late August, Joplin arrived in Los Angeles to begin work on a new album.  Sessions were planned for the Sunset Sound Studio with producer Paul Rothchild.  Joplin checked into the nearby Landmark Motel.  She had been seeing a steady new boyfriend, a younger and wealthy easterner named Seth Morgan, and they were rumored to be engaged.  But Joplin at the time threw herself into her recording sessions and the work on her new album.When he entered her motel room, Cooke found Joplin dead on the floor.  She also had a bit of fun at the session, at one point recording a birthday greeting for John Lennon that would be sent to him later — using the Roy Rogers / Dale Evens tune, “Happy Trails.”

On Saturday, October 3, 1970, Joplin visited the Sunset Studios to listen to the instrumental track for the song “Buried Alive in the Blues” prior to recording her vocal track with it, scheduled for the next day.  But on Sunday afternoon, she failed to show up at the studio.  Producer Rothchild and road manager John Cooke became concerned.  Cooke drove to the Landmark Motel where he found Joplin’s psychedelically painted Porsche still in the parking lot.  When he entered her motel room, Cooke found Joplin dead on the floor.  The official cause of death was later determined as an overdose of heroin, possibly combined with the effects of alcohol.  Janis Joplin was 27 years old.  Her ashes were later scattered into the Pacific Ocean along Stinson Beach north of San Francisco.

Janis Joplin's "Me & Bobby McGee" single from 'Pearl' album, 1971. Click for digital.
Janis Joplin's "Me & Bobby McGee" single from 'Pearl' album, 1971. Click for digital.
     Joplin’s newly recorded material from her Los Angeles studio sessions, meanwhile, had not gone to market.  Four months after her death, in February 1971, the new material was released under the album name, Pearl, a nickname sometimes used for Joplin.  The album included the songs “Mercedes Benz,” “Get It While You Can,” and “Me and Bobby McGee.”  Pearl topped the album charts for nine weeks, and “Me and Bobby McGee” became a No. 1 single in 1971 and one of her biggest hits. But the one song on that album without Joplin’s lyrics — the performance she never showed up for the weekend of her death — was left as an instrumental, “Buried Alive in The Blues.” Part of the verse in that song goes as follows: “All caught up in a landslide / Bad luck pressing in from all sides / Just got knocked off my easy ride / Buried alive in the blues.”  And as Joplin herself once said: “People, whether they know it or not, like their blues singer’s miserable. They like their blues singers to die afterwards.”

 

Cover photo for Janis Joplin boxed set of 3 CDs. Click for set.
Cover photo for Janis Joplin boxed set of 3 CDs. Click for set.

Joplin as Icon

Joplin’s death was a blow to her fans and the music world, especially since only weeks earlier, Jimi Hendrix had also died.  Joplin was remembered as a musical force and an icon for her own times as well as the ages.  Many thought Joplin was just hitting her stride with Pearl, and might have gone on to much greater things had she overcome her demons. Tom Moon, writing in his book, 1,000 Recordings to Hear Before You Die, calls Pearl, “the precious last testament of a belter.” By her last year, Moon says, Joplin had grown into “a devastatingly original voice, the rare white interpreter of African American music who resisted the ready cliche. She treated old Delta songs and ’50s R&B ballads as theatrical platforms, ripe for large-scale rethinking. Her blues woe was never typical blues woe. …[S]he could turn out a plea that made listeners feel like they were part of a fateful make-or-break moment happening right then.”

Jon Pareles of the New York Times wrote that Joplin was: “overpowering and deeply vulnerable, brassy and shy, stylized and direct, indomitable and masochistic.  She took the tough rasp of old blues shouters and made it her own by bringing out pain and tension to match the bravado.  With magnificent timing Joplin made it seem as if she was pouring out unvarnished emotion.”

The Rock ‘n Roll Hall of Fame, writing her 1995 induction description, adds: “Janis Joplin has passed into the realm of legend: an outwardly brash yet inwardly vulnerable and troubled personality who possessed one of the most passionate voices in rock history.”

Janis Joplin, undated photo.
Janis Joplin, undated photo.
     Megan Terry, among other authors writing in the book, Notable American Women, observes: “Joplin brought to her music a distinctive sound and look, passion and an honest interpretive ability.  Her hold over an audience was as great as that of Elvis Presley and her success was an extraordinary and unprecedented feat in the male- dominated rock and music world.”

Music Player
“Me & Bobby McGee”

 

In fact, along with Grace Slick of The Jefferson Airplane, Joplin is credited with opening doors for women who would follow her in the rock ‘n roll business.  And finally, music journalist Ellen Wills noted that “Joplin belonged to that select group of pop figures who mattered as much for themselves as for their music.  Among American rock performers, she was second only to Bob Dylan in importance as a creator-recorder-embodiment of her generation’s mythology.”  Joplin was inducted into the Rock and Roll Hall of Fame in 1995, and was given a Grammy Lifetime Achievement Award in 2005.  Musicologists and historians continue to revisit her work.  In November 2009, Case Western Reserve University and the Rock and Roll Hall of Fame and Museum celebrated the music of Janis Joplin during the 14th annual American Music Masters series, calling her one of rock ‘n roll’s most passionate and influential artists.

Janis Joplin photograph, undated.
Janis Joplin photograph, undated.
     Back in Port Arthur, Texas, meanwhile, and nearly two decades after her death, some of the love and recognition Janis Joplin had sought from her hometown began coming her way in after-the-fact fashion.  In 1988, Joplin’s life and achievements were showcased and recognized at a January Convention Center gathering — an event, wrote Peter Applebome of the New York Times, “that perhaps had as much to do with economics as with affection.”  Some 5,000 people came out for the ceremony, a major turn out for Port Arthur.  There was a dedication of a Janis Joplin Memorial, which included a multi-image bronze sculpture of Joplin.  The sculpture, along with momentos of Joplin’s career, as well as that of other local musicians including the Big Bopper (Jiles Perry Richardson, Jr.) and Johnny Winter, would eventually become part of the Museum of the Gulf Coast, housing a permanent Joplin exhibit on the second floor.

In January 2008, Port Arthur celebrated Joplin’s 65th birthday by putting a historical marker in front of her childhood home.  The town now proclaims its link to Joplin with billboards, brochures, an annual concert, and local tours of various Joplin landmarks.  “She was a very popular figure in the ’60s, and she had a lot to do with the style of music that evolved at that time,” said Yvonne Sutherlin of Jefferson County Historical Commission in January 2008.  “We just want people to know that she’s from here.”

Associated Press, November 7th, 1970.
Associated Press, November 7th, 1970.
Beyond Port Arthur, the life and career of Janis Joplin has been explored on stage and screen in a number of productions and documentaries. In 1974-75, Janis, a Canadian film about her career using archival footage was produced. In 1979, the Hollywood film, The Rose, starring Bette Midler, was loosely based on Joplin’s life. In 1992, the biography, Love, Janis was published, written by Joplin’s sister, Laura. A musical stage show with the same title, Love, Janis, ran off-Broadway during 2001-2003 for more than 700 performances. In Washington, D.C., the Arena Stage featured a 2013 production – A Night with Janis Joplin – which includes the Janis character telling stories of inspiration from other artists such as Odetta and Aretha Franklin. A star on the Hollywood Walk of Fame came for Joplin in 2013, and a U.S. Postal Service commemorative stamp was issued in her honor in 2014. And in 2015, the documentary film, Janis: Little Girl Blue, directed by Amy J. Berg, was shown at the Toronto film festival, since airing to positive reviews in early 2016 on the American Masters PBS-TV series.

See also at this website: “Selling Janis Joplin, 1995,” about a Mercedes-Benz TV ad using a Joplin song, and “White Rabbit,” a profile of a Jefferson Airplane song, its politics, and the group’s lead singer, Grace Slick. Other stories on notable women can be found at the topics page, “Noteworthy Ladies.” Thanks for visiting – and if you like what you find here, please make a donation to help support the research and writing at this website. Thank you. — Jack Doyle

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Date Posted:  7 December 2009
Last Update:  29 July 2020
Comments to:  jdoyle@pophistorydig.com

Article Citation:
Jack Doyle, “Joplin’s Shooting Star,”
PopHistoryDig.com, December 7, 2009.

______________________________

 


 

Sources, Links & Additional Information

Janis Joplin on cover of 1972 album. Click for CD.
Janis Joplin on cover of 1972 album. Click for CD.
Janis Joplin, 1960s; Michael Ochs Archives.
Janis Joplin, 1960s; Michael Ochs Archives.
KQED/PBS photo of Janis Joplin performing at the Monterey Folk Festival 1967 with Big Brother & the Holding Co.
KQED/PBS photo of Janis Joplin performing at the Monterey Folk Festival 1967 with Big Brother & the Holding Co.
Janis Joplin & ‘Southern Comfort’ photo by Jim Marshall, shot backstage at San Francisco’s Winterland in 1968. “Janis was a great subject to photograph,” observed Marshall, “ because she was not afraid of the camera and came alive on stage... She was very real and still a little girl when she died, a very famous little girl.”
Janis Joplin & ‘Southern Comfort’ photo by Jim Marshall, shot backstage at San Francisco’s Winterland in 1968. “Janis was a great subject to photograph,” observed Marshall, “ because she was not afraid of the camera and came alive on stage... She was very real and still a little girl when she died, a very famous little girl.”
Janis Joplin with Columbia Records president Clive Davis at a 1968 party celebrating Joplin's record deal. Davis had seen Joplin perform at the Monterey Pop Festival with Big Brother, later telling ‘Rolling Stone’ magazine that her performance was “mezmerizing...”
Janis Joplin with Columbia Records president Clive Davis at a 1968 party celebrating Joplin's record deal. Davis had seen Joplin perform at the Monterey Pop Festival with Big Brother, later telling ‘Rolling Stone’ magazine that her performance was “mezmerizing...”
Holly George-Warren’s 2019 book, “Janis: Her Life and Music,” Simon & Schuster, 400pp. Click for copy.
Holly George-Warren’s 2019 book, “Janis: Her Life and Music,” Simon & Schuster, 400pp. Click for copy.
Janis Joplin shares cover of Time magazine’s January 1988 issue reviewing the key events of 1968 – ‘the year that shaped a generation.’ Click for copy.
Janis Joplin shares cover of Time magazine’s January 1988 issue reviewing the key events of 1968 – ‘the year that shaped a generation.’ Click for copy.

Robert Shelton, “Janis Joplin Is Climbing Fast In the Heady Rock Firmament; Singer Makes Her New York Debut With Big Brother and the Holding Company,” New York Times, Monday, February 19, 1968, p.51.

Paul Nelson, “A Report on Janis Joplin: The Judy Garland of Rock?,” Rolling Stone, March 15, 1969.

Peter Barnes, “Rebirth of the Blues,” Newsweek, May 26, 1969.

Mike Jahn, “Janis Joplin Gives A Rousing Display Of Blues and Rock,” New York Times, Saturday, December 20, 1969, p. 36.

Mike Jahn, “Janis Joplin and Her New Group Give Rousing Forest Hills Show,” New York Times, Tuesday, August 4, 1970, p. 22.

“Rock Singer Janis Joplin, 27, Found Dead in Hollywood Motel,” Los Angeles Times, October 5, 1970, p. 3.

Reuters, “Janis Joplin Dies; Rock Star Was 27,” New York Times, Monday, October 5, 1970, p. 1.

George Gent, “Death of Janis Joplin Attributed To Accidental Heroin Overdose,” New York Times, Tuesday, October 6, 1970, p. 50.

Robert Hilburn, “Janis Joplin’s Lifetime: ‘A Rush’,” Los Angeles Times, October 7, 1970, p. E-1.

Don Heckman, “Janis Joplin 1943-1970,” New York Times, Sunday, October 11, 1970, Arts & Leisure, p. 135.

“Music: Blues for Janis,” Time, Monday, October 19, 1970.

“Janis Joplin Estate Left to Parents,” Los Angeles Times, October 21, 1970, p. D-8.

“Janis Joplin: 1943-1970,” Rolling Stone, October 29, 1970.

“Janis Joplin Death Ruled Accidental,” Los Angeles Times, October 29, 1970, p. A-3.

“CBS Wins Ruling on Joplin Concert Disc,” Los Angeles Times, December 22, 1970, p. IV-14.

John Byrne Cooke (ed.), Janis Joplin: A Performance Diary 1966-1970, First Glance Books, 1997.

Mike Jahn, “Pearl, Last Album Janis Joplin Made, May Be Her Finest,” New York Times, Saturday, January 16, 1971, p. 19.

Robert Hilburn, “Janis Joplin’s ‘Pearl’ Album Released,” Los Angeles Times, January 19, 1971, p. H-8.

Don Heckman, “Janis: She Was Reaching for Musical Maturity,” New York Times, Sunday, May 21, 1972, Arts & Leisure, p. D-30.

“Janis: A Look at a Jet Age Red Hot Mama on the Second Anniversary of Her Death,” International Times, October 1, 1972.

Myra Friedman. Buried Alive: The Biography of Janis Joplin, New York: William Morrow, 1973.

Midge Decter, “The Earth Mother Was No More Than The Dearest Daughter Of The Angel of Death,” New York Times Book Review, August 12, 1973.

Megan Terry, “Janis Joplin,” in Barbara Sicherman & Carol Hurd Green (eds.), Notable American Women: A Biographical Dictionary, Boston, Harvard University Press, 6th Edition, 1980, pp. 385-387.

Peter Applebome, “Town Forgives the Past and Honors Janis Joplin,” New York Times, January 21, 1988.

David Dalton, Piece of My Heart: The Life, Times and Legacy of Janis Joplin, Cambridge, MA: Da Capo Press, 1991.

Laura Joplin, Love, Janis, New York: Villard Books, 1992.

Jack Doyle, “Selling Janis Joplin, 1995,” Pop HistoryDig.com, March 10, 2008.

Steve Roser, “Do What You Love: The Continuing Story of Big Brother & the Holding Company,” Goldmine, September 25, 1998.

Alice Echols. Scars of Sweet Paradise: The Life and Times of Janis Joplin, New York: Henry Holt, 2000.

Rosanne Cash, “Janis Joplin, The Immortals: The Greatest Artists of All Time,” Rolling Stone, April 15, 2004.

Lana Berkowitz, “Port Arthur Embraces Janis Joplin on Her 65th Birthday,” Houston Chronicle, January 15, 2008.

Associated Press, “Janis Joplin’s Childhood Home in Port Arthur Gets Historic Marker,” KHOU.com, Sunday, January 20, 2008.

Henry Diltz, “PhotoSynthesis: Janis Joplin,” Spinner.com, November 14, 2007.

JanisJoplin.net (good, comprehensive site).

“Janis Joplin,” Times Topics, New York Times.

“Janis Joplin,” Wikipedia.org.

 “Festival for Peace,” Wikipedia.org.

Anthony Decurtis, Music, “5 Days, 2,100 Miles, Countless Bottles,” New York Times, July 25, 2004.

Dave Kehr, Film Review, “A Legendary Train Ride Through Rock’s Fabled Past,” New York Times, July 30, 2004.

Liane Hansen, “Woodstock on a Rail in ‘Festival Express’ — Rock Documentary Captures 1970 Train Tour Across Canada,” National Public Radio, NPR, August 29, 2004.

Tom Moon, “Pearl – Janis Joplin,” 1,000 Recordings to Hear Before You Die, Workman Publishing: New York, 2008, pp. 410-411.

Jay Allen Sanford, “50 Greatest Concerts in San Diego History 1917-2005,” San Diego Weekly Reader, October 9, 2008.

“Janis Joplin Biography, 1943-1970,” Biography .com, A&E Television Networks, 2009.

Bond, “Tuneage Tutelage — Janis Joplin,” Big LeatherCouch.com, Monday, September 24, 2007.

“Janis Joplin,” Induction, Rock and Roll Hall of Fame and Museum, 1995.

Mick Brown, “How Never-Seen-Before Letters Reveal the Inner World of Janis Joplin,” The Telegraph (London), January 28, 2016.

“Janis: Little Girl Blue,” Wikipedia.org.

Janis Joplin | “Janis: Little Girl Blue,” American Masters/PBS, 2016.

 

 

 

 


 

 

“Selling Janis Joplin”
1995

Cover photo of Janis Joplin on a 1972 album. Click for CD.
Cover photo of Janis Joplin on a 1972 album. Click for CD.
     In 1995, Mercedes-Benz, the German luxury car maker, used a song by ‘60s rocker and blues singer Janis Joplin in one of its TV ads.  The Joplin tune — which includes the famous refrain, “Oh Lord, won’t you buy me a Mercedes Benz” — was used by Mercedes to push a new line of sedans. At first, the use of the song — which Joplin intended as a sarcastic piece on the pursuit of material happiness — seemed a risky if not an odd marketing strategy for the conservative German automaker.  Yet there was a method to Mercedes’ madness, and it involved the “maturing” Baby Boomer market.  First, consider Ms. Joplin and the times that helped produce the music.

     Janis Lyn Joplin was born in Port Arthur, Texas on January 19, 1943. By most accounts, she loved her home and family, but Joplin was an unhappy soul in Port Arthur, especially as a high school teenager. By then she had been singing folk music and blues locally. She later made her way to California and into the 1960s’ music and Hippie scene in San Francisco. In 1966, she teamed up with a band named Big Brother & The Holding Company, and at the 1967 Monterey Pop Festival she captured national attention with a stunning blues performance of “Ball and Chain.” A first album by Joplin and her group, titled Big Brother & The Holding Company, was re-released following the Monterey Pop Festival. The next album, Cheap Thrills, topped the charts in 1968. Joplin then moved on to a solo act, producing another album in 1969 with the Kozmic Blues Band which included one of her famous tunes, “Try (Just a Little Bit Harder)”.

     Joplin’s personal life, meanwhile, was  troubled, with drug addiction, alcoholism, and unhappy personal relationships.  Still, by 1970, her musical stars seemed to be aligning with a new group of musicians backing here — the Full Tilt Boogie Band. She had also made a new attempt at beating her drug habit.

Mercedes Benz

Joplin: “I’d like to do a song of great social
and political import. It goes like this:”

Oh Lord, won’t you buy me a Mercedes Benz?
My friends all drive Porsches, I must make amends.
Worked hard all my lifetime, no help from my friends,
So Lord, won’t you buy me a Mercedes Benz ?
Oh Lord, won’t you buy me a color TV ?
Dialing For Dollars is trying to find me.
I wait for delivery each day until three,
So oh Lord, won’t you buy me a color TV ?
 
Oh Lord, won’t you buy me a night on the town ?
I’m counting on you, Lord, please don’t let me down.
Prove that you love me and buy the next round,
Oh Lord, won’t you buy me a night on the town ?
Everybody!
Oh Lord, won’t you buy me a Mercedes Benz ?
My friends all drive Porsches, I must make amends,
Worked hard all my lifetime, no help from my friends,
So oh Lord, won’t you buy me a Mercedes Benz ?
That’s it! (giggle)

In 1970, Joplin and her group produced the album, Pearl, which included the songs “Mercedes Benz,” “Get It While You Can,” and “Me and Bobby McGee.” But tragically, Joplin relapsed into drug use and died of an overdosed in October 1970. Her newly-made album had yet to go to market. But four months after her death, Pearl topped the album charts for nine weeks, and “Me and Bobby McGee” became a No.1 single in 1971 and one of her biggest hits.

 

Music Player
Janis Joplin – “Mercedes Benz”

     The “Mercedes Benz” song in that album was something of a playful throw-away at the time.  It was written by Joplin with Kansas-born Beatnick poet Michael McClure and recorded in a style that was pure Joplinesque, complete with giggle at the end.

Joplin can be heard on the version above talking in the studio, saying she could do the song in “one take,” which she did. The point of her tune — befitting the 1960s’ values around her — was to mock the notion that happiness could be found through material things. Joplin recorded the song a capella, with lyrics that made her message pretty transparent, along with her sarcastic on-air introduction (see sidebar).

25 Years Later

     Nearly 25 years later, with Joplin safely in a better place, Mercedes-Benz struck a deal to use the song with Janis’ step-sister.  Mercedes then had a marketing problem.  It’s line of upscale vehicles were perceived as stuffy — cars that only rich “suits” would buy.  The average age of its buyers was getting older, a problem for the future.  And the competition was tougher too.  The Japanese, with their own new lines of luxury cars, were eating into Mercedes’ turf.  So Mercedes decided to work on its image, seeking to dispel the reputation that its cars were only for rich older guys.  The New York-based ad agency Lowe & Partners/SMS, known for work on brands such as Grey Poupon mustard, was brought in to help overhaul Mercedes’ sedate image.  “The median age of Mercedes buyers is 51,” said veteran adman Marvin Sloves, then chairman of Lowe & Partners/SMS, who explained that Mercedes needed to begin talking to a whole new generation. “I don’t know the generational names,” he said.  “Whatever every-one calls people 35 to 45 who grew up in the 1960s and 1970s is the generation we are targeting.”  That’s when they made the TV ad using the Joplin tune.

Janis Joplin, Nov 18, 1976 Rolling Stone. Click for copy.
Janis Joplin, Nov 18, 1976 Rolling Stone. Click for copy.

     The TV spot became known in the industry as the “Janis ad,” and was designed to soften Boomers’ perception of the Mercedes brand by making it seem less stuffy and more approachable.  Mercedes and their admen wanted to show that Mercedes cars could be accessible and fun for younger, successful professionals.

     “Mercedes is making a concerted effort to attract nontraditional buyers,” observed Ray Serafin, in February 1995 for Advertising Age.  “They’re looking to the future when they’re going to be bringing some different vehicles to the market.  They’ve got a sport utility vehicle, to be made in Alabama, coming out in a couple of years, and also a smaller urban type vehicle.  So they’re looking at freshening up their image.”  Mercedes was also trying to convince Boomers that despite its luxury image, its new line of C-Class and E-Class vehicles in the $32,000 to $40,000 range, were really good, economical buys.  So the Janis TV spot ran with those models.

     “The campaign revolves around establishing relevancy,” explained Donna Boland, director of public relations for Mercedes-Benz of North America.”The Janis ad fits within that nostalgia mode. It evokes the memories of the ’60s and brings back a good feeling…”  Time magazine ranked the Janis ad as the 8th best in 1995.  “Sure, sure, it prostitutes the spirit of the 1960s,” said Time in a year-end review of ads, “but the finest car ad of late achieves perfect-pitch simplicity.“The Janis ad fits within that nostalgia mode. It evokes the memories of the ’60s and brings back a good feeling . . .”
     – Donna Boland, Mercedes-Benz
  A new model E-class coasts toward us on the TV screen.  The only sound we hear is Joplin belting her classic Mercedes Benz.”

     “We’ve been asked why we didn’t use it before, because it seems so natural,” said Boland of the song.  “The reason is that the people who really appreciated that music are only now in the right income bracket for our product.”  Lee Garfinkel, Lowe & Partners/SMS chief creative officer, explained, “We couldn’t have used this song 25 years ago.  Our target audience knows that, and that’s one of the reasons it works so well in the strategy.”  A few years after the ad had run,  in 1998, Mercedes’ Michael Jackson, then about to become CEO, looked back on the Janis ad and the intent of the campaign in an interview with Brandweek:

. . .Certainly, ‘Janis’ spurred a great deal of conversation internally, as well as through the dealer organization and even customers.  But you have to go back to the original plan.  The purpose of the brand campaign was to, yes, launch the C-Class and a value story [ i.e., a good buy], but it was a first step in defining Mercedes-Benz in a new way.  And the single goal of ‘Janis’ was to communicate that something is changing at Mercedes.  Open your mind.  We didn’t say how we were changing, or what the meaning was.  It was simply a signal that change was taking place.  And it was absolutely the most effective TV commercial that we could have run at that time. It achieved the objective of [getting people thinking], “Hey, something changed at Mercedes while I wasn’t looking.”

          But what about the fact that Joplin intended the song as a critique of the very thing the ad was now being used for?  “These lyrics are certainly among the best known in the rock world,” said Mercedes’ Donna Boland, acknowledging when the ad first came out that there were people upset with it.   “. . . There’s always going to be people who are going to dissect something like this . . . “[W]hat’s most annoying about the use of Joplin’s song is the fact that she is dead, and the integrity of her art is all that she has left. Joplin didn’t really want to help sell a damn Mercedes.”
            – Dean Bakopoulos, 1996
[B]ut I think most of our buyers will understand that we’re harkening back to the ’60s as a whole.” Janis’ fans, however, weren’t so understanding.

     While using the Janis ad may well have proved a clever re-casting of a calcifying corporate image — and Mercedes’ sales did increase in the first few years following the Janis ad –it also provoked outrage among music fans and others who felt it a transgression on the emotional connection to the music and the artist’s intent.  Among the critics was Dean Bakopoulos writing for the Michigan Daily after he saw the ad in 1996.  “What’s most annoying about the use of Joplin’s song,” wrote Bakopoulos, “is the fact that she is dead, and the integrity of her art is all that she has left.  Joplin didn’t really want to help sell a damn Mercedes.”  But the use of ad, he explained, underscored a bigger issue.  “There’s a business culture and an artist culture at work in America,” Bakopoulos wrote, “. . . and they don’t fit together.  When their paths cross it comes off as vulgar, disrespectful,” Bakopoulos also offered this:

…What the folks who designed the ad want you to believe is the antithesis to Joplin’s song.  They want you to believe that a Mercedes Benz is a reward for all your hard work.  But what they really mean is the following:  Mercedes Benz is a sign that says, “Look at you.  Look at me.  Look at my car.  Look at your car.  Look at my car, again.  Ha, ha, sucker!  That’s what you get for getting a stupid liberal arts degree.”  Mercedes Benz is a sign that you’ve kissed enough ass, lost enough friends and stabbed enough backs to make six figures a year. Well, congratulations….

Early 1970s’ single cover.
Early 1970s’ single cover.
     Another critic, Lael Ewy, writing in EastWesterly Review, offered the view that the Mercedes ad actually “makes fun of the song, saying, in essence, ‘Remember back when we were idealistic and thought materialism was bad?  How foolish we were!'”  Continues Ewy:  “In other words, this is advertising critiquing art, advertising embracing, and indeed celebrating, superficiality and dumbness.  It is, in other words, meant to make the viewer more comfortable in having sold out. . .  The ad says it’s o.k. to be a capitalist pig since the Mercedes Benz company gave you permission to do so.  It makes palatable a difficult problem in social ethics at the personal level.”

     Mercedes-Benz, meanwhile — at least in the afterglow of their corporate makeover using Janis Joplin and other strategies — did well in the sales department.  By late 1996, the launch of their new E-Class sedan targeting 40-plus Baby Boomers with Janis’s help seemed to be paying off.  In fact, during the first eight months of 1996, the entire Mercedes-Benz line — C-Class, E-Class, S-Class, SL-Class and 600 Series — saw a U.S. sales jump of 19.3% to 58,486 vehicles.  And the growth continued in following years, with the targeted baby boomers also helping to seed the launch of other new lines such as Mercedes-Benz’ new “cute ute,” as it was called, its M-Class SUV.  The Janis message, in fact, rubbed off on other car dealers.

 

Ruthless People rip

More Use of Janis

     In 1999, a print ad for one of Ford’s new Lincoln LS luxury sports sedans used a headline next to a photograph of one of the Lincolns that read:  “Oh Lord, won’t you buy me a . . . My, my, my, what have we here?”  The familiar verse from the Joplin song was seen as helpful attention getter.  Using the verse this way, explained Dave Allen, a senior VP at Young & Rubicam in Irvine, Calif., “allows us to competitively position the Lincoln LS in a smart, surprising way.”  Defending the song’s continuing ironic use to sell cars, Allen explained:

Mercedes logo
Mercedes logo
“‘The satire and the little bit of irony are part of a strategy to make ourselves more relevant to consumers today by ‘de-starching’ ourselves.”  Executives at Lowe, the ad agency that originally did the Janis ad, took Ford’s copy-cat behavior as a complement.  “Obviously, they’ve noticed something that was effective in the past and are attempting to recycle it,” said Gary Goldsmith, vice chairman and executive creative director at Lowe.  Mercedes, for its part, also returned to the Joplin song a decade after its first use.  In 2006-07, another version of the Mercedes-Benz TV ad, using the same Joplin tune, began appearing on the web.  In this version,  the viewer is positioned inside the car as a back-seat passenger looking out at the world through the front windshield.  As the car rides silently along through daytime and night-time scenes in rural and urban settings, Joplin is heard crooning her a capella tune with no other sound apparent.  As the music plays, the camera fixes on the scenes rolling by, centered over the hoodline and the familiar Mercedes-Benz logo hood-ornament, giving the feel of a gunsight viewfinder. 

 

Joplin’s Legacy    

     It is not known, of course, what Janis Joplin might have thought about all of this.  But in one sense, some of the airing of her name and her song in the “Mercedes” ads may have brought more people to her music and also to learn about her life.  And there is a fair amount of material in print and other media about her.  In 1973, she was the subject of a feature documentary film, Janis, and there have also been several TV documentaries made about her, including one in VH-1’s “Legends” series.

Greatest Hits album. Click for CD or vinyl.
Greatest Hits album. Click for CD or vinyl.
  The 1979 film, The Rose, starring Bette Midler, was allegedly based on Joplin’s life.  There is also Janis, With Janis Joplin, released by MCA Home Video in June 1987.  Other films on Joplin are also being planned. In the summer of 2001, the musical play Love, Janis won acclaim and played to packed houses Off Broadway in New York, but only for a brief run.

     Joplin’s music, meanwhile, has also had a steady following.  A number of her albums have gone gold, platinum, and triple-platinum.  Her Greatest Hits album, first released in 1973, and is still popular in the Billboard catalog.  The boxed set, Janis, was received with wide acclaim when it was released in 1993.  In 2004, Rolling Stone ranked Joplin at #46 on their 50 Greatest Artists of All Time.  In 2005 she was awarded posthumously a Lifetime Achievement Grammy.

     See also at this website “Joplin’s Shooting Star, 1966-1970,” which covers more of her career with three song samples and a number of photos.  Other story choices can be found at the Annals of Music category page or the Home Page.  Thanks for visiting – and if you like what you find here, please make a donation to help support the research and writing at this website.  Thank you. – Jack Doyle

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Date Posted:  10 March 2008
Last Update:  8 March 2019
Comments to:   
jdoyle@pophistorydig.com

Article Citation:
Jack Doyle, “Selling Janis Joplin, 1995,”
PopHistoryDig.com, March 10,2008.

____________________________




  

Sources, Links & Additional Information

David Dalton’s 1991 book, “Piece Of My Heart: A Portrait of Janis Joplin,” by Da Capo Press, 284 pp,  paperback edition.
David Dalton’s 1991 book, “Piece Of My Heart: A Portrait of Janis Joplin,” by Da Capo Press, 284 pp, paperback edition.
Holly George-Warren’s forthcoming book, “Janis: Her Life and Music,” 384 pp, Simon & Schuster, October 2019.
Holly George-Warren’s forthcoming book, “Janis: Her Life and Music,” 384 pp, Simon & Schuster, October 2019.

Richie Unterberger, “Janis Joplin,” All Music Guide.

Bill Sizemore, “Advertisers Put ‘ Big Chill’ on Boomers,” The Virginian-Pilot, Friday, February 24, 1995, p. D-

Associated Press, “Please, Don’t Tell Bobby McGee Advertising: a Janis Joplin Tune Is Reborn in a Mercedes Commercial,”San Jose Mercury News (CA), March 11, 1995, p. D-1.

Marli Murphy, “Is Janis Joplin Laughing From Her Grave or Rolling in It? Who knows? But It is Strange to Hear Her Shilling for Mercedes,” The Kansas City Star, May 29, 1995, p. D-2.

Stuart Elliott, “Middle Age Catches Up With the Me Generation; Getting the Message To Aging Consumers,” New York Times, January 2, 1996.

“Best of 1995,” Time, Monday, December 25, 1995.

David Kiley,  “Benz in the Road,” Brandweek, October 26, 1998.

“Mercedes Benz” (song), Wikipedia.org.

Dean Bakopoulos, The Michigan Daily, 1996.

Lael Ewy,  “Moulin Rouge, the Erasure of History, and the Disneyfication of the Avant Garde,” East Westerly Review, Issue 7, PostModernVillage .com, Fall 2001.

Lowe & Partners/SMS, “Mercedes Facts”.

Patricia Winters Lauro, “Joplin’s Song In Use Again,” The Media Business: Advertising, New York Times, August 20, 1999.

Jim Burt, “On Chrysler’s Daimler Gambit: You Can’t Please Everyone with Every Ad – and You Shouldn’t Try,” TheCarConnection.com, July 29, 2002.

“Mercedes Benz” by Janis Joplin in video/commercial with a Mercedes driving through rural and urban parts of America, produced by the DNA Production Co., Director – Keir McFarlane, Adcode: benz.drive.68.

Robert Shelton, “Janis Joplin Is Climbing Fast In the Heady Rock Firmament; Singer Makes Her New York Debut With Big Brother & the Holding Company,” New York Times, Monday, February 19, 1968, p. 51.

Mike Jahn, “Janis Joplin Gives A Rousing Display Of Blues and Rock,” New York Times, Saturday, December 20, 1969, p. 36.

Reuters, “Janis Joplin Dies; Rock Star Was 27,” New York Times, Monday, October 5, 1970, p. 1.

Don Heckman, “Janis: She Was Reaching for Musical Maturity,” New York Times, Sunday, May 21, 1972, Arts & Liesure, p. D-30.

Janis, MCA Home Video, Directed and edited by Howard Alk and Seaton Findlay, 1987, 96 minutes.

Janet Maslin, “A Prim Little Girl,” (Review of film, Janis), New York Times, June 7, 1987.

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