Note: This short video of the Nike “Revolution” ad of 1987-1988
— featuring the Beatles’ 1968 song by that name — was purposely
crafted by its producers to have the look of a grainy black-and-white
home movie. The ad was shot with a Super 8 camera, and its collage
of sports shots fit well with the hard-driving music. Its producers
said they wanted the look of a “a kind of radical sports documentary,”
and in 1987-88, it likely had that effect. It shows a few quick clips
of pros in action — including John McEnroe and Michael Jordan —
and also lots of amateurs doing their own sports things; from joggers
and tennis players to toddlers, rope skippers, and air guitarists.
Madison Avenue folk at the time thought it a coup for Nike to have
had the Beatles’ original music — called “very, very powerful” by one.
Related Story
See related story at this website on the above Nike ad, the controversy
it generated, and the litigation brought in 1987 by the surviving Beatles
at, “Nike & The Beatles, 1987-1989.”
Video Source
The original source for this video is found at Vimeo.com.
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Date Posted: 12 November 2008
Last Update: 28 November 2018
Comments to: jdoyle@pophistorydig.com
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