“Endorsing Jimmy Carter”
Mary Tyler Moore: 1980

Note: In the above “Carter-For-President” campaign ad from 1980, Mary Tyler Moore, a popular TV star known for her famous 1970s sit-com, The Mary Tyler Moore Show, is endorsing President Jimmy Carter for re-election. In the ad, Moore offers a strong statement on behalf of Carter, making her pitch primarily around women’s issues, saying in part:

…President Carter’s attitude toward the women of America is clear and constructive and forward-looking. And his attitude is reflected in action. He’s appointed more women to high-level jobs than any president in history. He’s been consistently in favor of any legislation that would give women equal rights. Nearly half this country’s women now work outside their homes, as I do. In fact we’ve become a nation two job families and President Carter wants our women to be able to cut through the years of disdain and delay to get the guarantees in the home and in the world that they need. This isn’t a one-issue election, of course. But men and women truly concerned about women’s freedom are going to vote for President Jimmy Carter. I know I am.

During the 1960s and 1970s, Moore had been something of moderate liberal. And in 1988, she contributed more than $10,000 to Democratic candidates. By the 2000s, however, she had become more conservative. In a March 2009 Parade magazine article, Moore called herself a “libertarian centrist.” By then she also noted she had become a fan of Fox News and was more inclined toward Republican candidates. If U.S. Senator and 2008 Republican presidential candidate John McCain had asked her to campaign for him, Moore said she would have. See the story link below for a longer story about Mary Tyler Moore.

Story: “Mary Tyler Moore”

See also at this website, a longer story about Mary Tyler Moore that covers her TV career, including her early TV work with Dick Van Dyke and her successful, top-rated Mary Tyler Moore Show (1970-1977), which drew an audience of millions, especially women. The half-hour sit-com became a statement of the times; a weekly story about women coming into their own and asserting their place in the male-dominated work world. This story also covers Moore’s later career, her real-life struggles, and also profiles MTM Enterprises, a highly successful TV production company co-owned by Moore. Other stories on politics at this website can be found at “Politics & Culture” page, and on the lives of famous women at the “Noteworthy Ladies” page. Thanks for visiting – Jack Doyle

Video Source

The source for this video is found on YouTube.

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Date Posted: 27 July 2016
Last Update: 27 July 2016
Comments to: jdoyle@pophistorydig.com

Article Citation:
Jack Doyle, “Endorsing Jimmy Carter: Mary Tyle Moore, 1980,”
PopHistoryDig.com, July 27, 2016.


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