[…] In the 1950s and 1960s, Timex, a brand-named wristwatch, became some- thing of an iconic American product through a long-running advertising campaign that used sports newscaster John Cameron Swayze as well as sports celebrities such as Mickey Mantle, Rocky Marciano, Ben Hogan, Babe Didrikson and others to pitch the product…. Swayze hosted 20-years of TV ads featuring various “torture tests” of Timex watches […]